My friend Gavri was trying to book a bus ticket from Bangalore to Pondicherry online via www.redbus.in . I was sitting behind , watching him work his way through the site until we came to a page where we had to enter a phone number. Gavri, after a bit of reluctance, finally entered his cellphone number. At the last very step, where we hit "continue" after entering the credit card details, something bad happened and the website brought us back to an empty credit card details page. Well.. we figured that the transaction had failed.
Clearly annoyed with this, as my friend tried to move away from the computer, his cellphone buzzed with someone from Redbus asking "Hey.. you wanted a ticket from B'lore to Pondicherry, and your transaction failed online rite ??? " . All this happened within 60 seconds of the transaction failure and we were completely surprised by this miraculous customer support call !.
Even though the online application has a long way to go... this nearly God like customer support will surely save a lot of customers from walking away from RedBus.in. They definitely retained one customer right in front of me !